Artificial Intelligence (AI) is a rage that’s promising to transform many traditional functions across industries. Among the many applications of AI, contact center automation has garnered attention for the value it delivers to the enterprises. Like most evolving technologies, there’s hype and fear associated with AI-inspired contact center automation, which goes beyond just replacement of human agents with talking machines. Decision makers need to steer clear of the doubts related to deployed outcomes and unrealistic expectations before they take the plunge.
Gartner bets that AI is going to take care of all tier-one tasks related to customer interactions by 2020. This will enable employees to shift their focus to complex and more important tasks.
Challenges in the way of contact centers
Most customer service centers and contact centers have a big problem staring them - there is a humongous lot of data to sort through. The number of call recordings in a contact center per day runs into thousands of lines. While it’s a great idea to listen to a call to gain business insights, this method is unrealistic as well as impractical. Besides improving their overall performance, companies wish to know the following:
1. The opinion and complaints of customers regarding the durability of a new product.
2. The status of refunds after making modifications in the phone script.
Impact of chatbot contact centers on customer care
As long as the queries are simple, bots can satisfy them more quickly than humans, though the tone of customers is better perceived by a live person at the other end. Hence, even as natural language processing (NLP) is being incorporated, it’s essential to keep both bots and humans for customer interactions. Bots can provide quick fixes and as soon as things start to get complex for the bot, human staff can take over.
How this relates to customer care
Contact center staff shouldn’t fear the working of chatbots. Instead, they should focus on how they can work in amalgamation with AI chatbots. Users expect chatbots to be precise. Friendliness and expert answers are far from their expectations. Chatbots are already available 24x7. When things start to get out of control and expert advice is required with a friendly attitude, humans can step in.
Bots can start with handling the initial customer conversation. Before passing the query to an agent, the bot can acquire relevant information about the customer. This reduces the waiting time and makes the customers feel valued and important. If the doubt is simple, the bot can handle on its own. If it requires human intervention, the bot can forward it to the concerned authority based on the information received by a bot.
Contact center transformation through AI
Increased automation and the greater diversity of customer contact channels will complicate, not simplify, the job of contact center agents. Hence, enterprises need to anticipate the looming crisis and start retooling their contact center architecture to be cognitive. In the next 10 years, cognitive contact centers will incorporate AI to personalize agent/customer matching, augment agent capabilities, and offload management tasks, allowing firms to focus more on strategy.
Benefits of conversational AI
Conversational AI is a key component to enhance the customer experience and reduce the operational cost for contact centers. Cognitive contact centers will eliminate touchpoint silos by going channel-less
Agent Assistant: Helping live agents with the proper intents and relevant data to transform a call into action with intelligent decision
Agility: Ensure agility with faster response times, using unlimited computing power
Higher Customer Satisfaction: Improve NPS score owing to better customer engagement and interaction
Operational Efficiencies: Reduces overall contact center costs through increased use of self service and improved agent utilization
Understands Context: Ability to carry over context across conversations and ability to switch contexts to other tasks
Handle Multiple Queries: Ability to handle tasks across multiple skills without any new learning cycle
- Omni-channel: Can provide the context of the interaction across every communication channel, ensuring consistent experiences across channel
Transforming contact center with Kore.ai chatbots
Kore.ai helps enterprises transform conventional contact centers into cognitive contact centers, enabling a unified omni-channel experience.
Advanced NLP: Combines semantic rule driven NLP processor with machine learning models and domain ontology driven knowledge graph.
VXML generation: Deep integration with voice portals through VXML generation that supports voice experience elements such as barge-in and repeat.
Discourse analyzer: Helps enterprises to generate conversation flows using historical chat transcripts. Chat transcripts are analyzed to identify intents, and discourse patterns to fulfill a specific intent.
Knowledge extraction and ingestion engine: Helps enterprises feed PDF documents or provide a collection of web page URLs from their knowledge repository to train the chatbot knowledge so that the chatbot can answer customer FAQs.
Intelligence: The voice bots are set up with intelligence components such as context handling, memory retention, interruption handling, multiple intent and sub-intent recognition etc.
Sentiment analysis and human fall-back design: Platform provides a real-time analysis of the conversations to detect undesirable emotions and direct the conversation towards the human agent seamlessly without any wait time.
Sooner or later, every company will need to employ a fleet of customer service chatbots. This way, organizations can ensure work is done around the clock, reduce human error and slash expenses. By using chatbots in your customer relationship management (CRM) strategy, you can be certain that customers are assisted efficiently and competently.
If you’re interested in learning more about using bots and live chat for customer relationship management, read more about Kore.ai.