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Artificial Intelligence, Sales, Chatbot Platform

Chatbots in Sales: A Step Towards Getting The Most Out of Your Sales Endeavors

Author: Anirban Guha

AI-powered chatbots have triggered immense growth of some of the businesses in the past few years. It is assumed that by 2020 almost 75% of the businesses would be using these chatbots for carrying out customer interactions.

AI chatbots aid in providing quality services to your customers and provide better efficiency. They can greatly help the sales team by automating a majority of tasks and thus, boost sales. Businesses are now able to cater to the needs of a large customer base simultaneously, thanks to the effective functioning of chatbots.

There is a wide array of activities that enterprise chatbots are capable of performing. They can enhance customer engagement, build brand recognition, have real-time conversations with customers, resolve their queries, gather data and so on. They can add to the sales strategy of your company and provide a boost that can generate more revenue.

They understand all your product details and can convey the knowledge clearly to the customers. By educating the leads, the chatbots recommend products according to specific requirements, thus, providing them a spot in your sales team. Let us take a look as to how these bots carry out this essential task.

Chatbot and CRM integration

You need an effective CRM strategy to automate and streamline the entire sales process. AI chatbots take your CRM to a whole new level. They have immense potential to enable more sales for your brand. This is the reason why we now see many brands availing the benefits of AI chatbots and their ability to engage customers by improving their satisfaction, and thus, the overall conversion rates for the brand.

The positioning of the CRM is done accordingly so that it can reap all the perks of AI-powered chatbots. Regardless of the industry you operate in, the AI chatbots can easily revive the management of customer relationships.

Essential likelihoods for your company's Sales Team

Keep your sales pipeline full by prospecting continuously. Always have more people to see that you have time to see them.” – Brian Tracy

Every company has different prospects of sales it needs to work on. This can sometimes lead to a slow pace in the efforts of the staff, no matter how diligent they are. In scenarios like this, you can leave some of the qualifier questions that are pre-defined for the chatbots to handle. This way, the chatbots can narrow down quality leads that result in better conversions and also reduce the burden of the staff.

Collecting information

Your sales funnel directly depends on your target audience. You need to be mindful of this factor while developing your chatbot. For instance, you are dealing with real estate and property business. Then your chatbot should be able to answer queries related to location, amenities required by customers, and the price range of various properties. This way, the bot can save the agent's as well as the customer's time.

Progressive delivery of the content

On the basis of the data collected, chatbots can provide relevant information to the customers about the property that is right for them or that they are interested in. Bots are already aware of the correct target audience. This saves you the effort of crawling and picking out the best listings.

Based on interests, demographics, and various other factors, the chatbots qualify different prospects. They tag promising leads and convey them to the sales team. The sales department can now focus on favorable leads to ensure better conversions. Thus, chatbots help in making your sales more efficient.

Assured real-time management of leads

Management is all about managing in short term, while developing the plans for the long term.”- Jack Welch

Humans are the ones in charge of operating the sales team. They can only work within business hours and need some relaxation after a busy day. Moreover, they are going to take some days off.

Chatbots can guarantee engagement with leads all the time without a break. It is a possibility that customers can change their minds when you are off work. This calls for something that can handle leads 24x7 and that is exactly what chatbots can do.

Enhanced accessibility of data

Analyzing the market and performing research about customer behavior is a time-consuming and exhaustive process. Chatbots can simplify this process by asking customers various questions and providing the sales team with information about their behavior and interests. When the sales department has a clear idea of the customers' problems, they can address them better and drive more sales.

Best personalization options

Proper personalization of goods and services results in better conversions. But this is something most marketers seem to struggle with. With the help of chatbots, your business can customize according to the functions, industry, and location. For instance, if you run an insurance business, you can get the chatbot to check the policy and claim status according to the requirement. According to individual segments and preferences, you can ensure specific customization options. With an effective personalization strategy, you enable prospects to be easily convinced and use your products and services for the long term.

Smarter CRM interactions

CRM data and its utilization play a crucial role in generating sales. It records all the interactions and data of the prospects and can be used while generating sales. You can enhance the output of the efforts of the marketing team by improving the coordination of the process. Chatbots can store the chat records in CRM in a categorized manner. This makes it easy for the employees to pull out the necessary records as and when required. Adopting chatbots improves CRM interaction and strengthens the sales team to ensure better overall sales for the brand.

See for yourself how our bots can increase sales productivity by automating and streamlining common tasks and by helping move prospects through the sales funnel – freeing up time for your team to focus on exceeding customer expectations and building lasting relationships.

Find out how chatbots can transform your sales engine, click here.

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